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Premium Experience Lead (Sports)

  • Full Time
  • London

SERV

Salary - £55-65k

Premium Experience Lead sought by a leading & globally recognised sports rights holder, with offices in London, to lead the design and delivery of premium hospitality across an international portfolio of world-class sporting events.

The successful candidate you will own the end-to-end delivery of premium experiences & guest services across global events, from planning and stakeholder coordination through to on-site execution and post-event review. You will work closely with internal teams and local partners to ensure standards are met regardless of location, while also developing meaningful, long-term relationships with key guests.

Day-to-Day:

  • Develop and lead a premium experience framework that reflects organisational values and long-term objectives.
  • Establish clear guidelines and best practices to ensure consistent, culturally sensitive hosting across all markets.
  • Partner with local organisers and external suppliers to ensure VIP standards are understood and delivered at every event.
  • Coordinate internal teams, security, hospitality providers, and logistics partners to ensure seamless delivery on site.
  • Manage the full event lifecycle: planning, site inspections, supplier briefing, guest management, ticketing, hosting, and reconciliation.
  • Act as the primary contact for VIP invitations, ticket allocations, guest enquiries, and on-site support.

Skills & Experience:

  • 5+ years’ experience in VIP hosting, process, corporate events, major sporting or entertainment events..
  • Demonstrated success delivering complex, high-profile programmes across multiple countries and cultures.
  • Strong relationship-building skills with both internal stakeholders and external partners.
  • Excellent project management capability, including budgets, suppliers, timelines, and documentation.
  • Outstanding interpersonal skills, with proven discretion, diplomacy, and cultural awareness.
  • Confident communicator with exceptional written and verbal presentation skills.
  • Willingness to travel internationally and work flexible hours around live events.

If this role looks of interest, please apply with your most up-to-date CV and we will be in touch to discuss.

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