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Commercial Sales Manager – Football

  • Full Time
  • London

SERV

Salary - £35,000 + Comms

Working with an EFL football club seeking a new commercial sales manager to oversee the commercial and hospitality strategy for the club & assist with driving new partnerships.

Responsibilities:

  • Developing and implementing the commercial and hospitality strategy for the business.
  • Responsible for the account management, rights planning and delivery for key partners.
  • Building a strong sales pipeline via category research and both network and cold outreach, in line with commercial strategy, alongside Partnerships and Hospitality Managers.
  • Understanding the value drivers of the business and identifying profitable commercial opportunities to grow revenue.
  • Reviewing and benchmarking existing products and services, proactively identifying future opportunities for both commercial and service improvements.
  • Ensuring that all commercial activities meet or improve on budget, cost, volume and efficiency targets (Key Performance Indicators (KPIs)) in line with business objectives.
  • Budget responsibility for advertising and sales as well as hospitality, ensuring strong commitment for value for money and departmental profitability.
  • Lead and develop Partnership Manager and Hospitality Manager as part of line management responsibility, through objective-based performance management.
  • Line management of sales administrator ensuring accurate and timely reporting and record keeping to support effective prioritisation and resource planning
  • Responsible for the planning, organisation and delivery of a variety of partner related events and activity.
  • Support the Partnerships team in any deal renewal planning / negotiation.
  • Develop bespoke proposals and presentations for partners with support from the CCO.
  • Manage reporting and performance tracking across partnerships and hospitality accounts.
  • Oversee brand management and IP protection.
  • Lead the on-boarding of new clients across all partnerships
  • Work closely with other departments to find and deliver added value for partners and hospitality guests.

Qualifications:

  • Minimum of 3-4 years’ experience in a Partnership sales and leadership role
  • Proven experience of meeting and exceeding targets and KPIs
  • Ability to build strong and long-lasting relationships
  • A self-motivated individual who thrives in a fast-paced environment, with the ability to work flexibly with a range of internal and external stakeholders.
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